How To Represent Your Internet-Based Business

When you are done researching about how to get started, then would be the time to move on to another important factor. And it is how you should present your business to your target audience.

1. Having A Beautiful Website

It is crucial to have an attractive and user-friendly website to receive attention from your target audience. Many business owners neglect this part in their online marketing strategy and they later face losses or low return on investment (ROI) from their online venture. Remember, your website is the first thing that visitors will see and it should have all the important features to offer a friendly visitor experience to your audience.

So how can you get a website with a good-looking design and how do you know if it is best for the business you are going start.

Normally there are ways you can identify how to go about when it comes to having a business website designed. The first thing to get started is to see other websites in similar businesses. See how their sites are designed and what features these sites are using. Explore how the site is presenting the information and how it engages with its audience. You can do these simply by using following websites:

1. Archive: You can see the history of websites and when the site was first launched and when it was redesigned. This will help you to observe what the site used to look before and what changes the new site has.

2. Alexa: See what traffic rank the sites have . AlexaRank of less than 100,000 is considered a good traffic rank and it defines that the site has probably thousands of visitors a month. Results may vary though from site to site. This is only to get the basic idea of how much traffic the site receives.

3. Google Mobile-Friendly Test: Having a mobile-friendly (or responsive) website is important these days as the majority of traffic now comes through mobile and other portable devices. This online tool will tell you whether the site has mobile-friendly layout or not.

4. Website Speed Test: Check load times of sites and how long they take to load properly. You can also use this tool to test your own website. A good load time is somewhere from 3-5 seconds. So make sure your web pages are not heavily crafted.

5. Content and Code Ratio Tool: Although this tool is somewhat necessary for SEO testing, but I am mentioning it here also. The tool lets you know the ratio of your on-page content and the actual code behind the page(HTML/backend coding.) It will also tell you what ratio is good for content and code.