Ecommerce in India will flourish in leaps and bounds this year as several studies reveal that. ASSOCHAM in one of their surveys revealed that India is most likely to touch the $38 billion mark this year, which is a whopping 67% rise from $23 billion in 2015. The growth has been quite stable since 2015 and researches have further stated that it is largely due to the increase in number of smartphones and better internet connectivity. Over the last year there has been a growth of 52% and that was attributed to many factors. Growth in the number of smartphone users was one prime factor.
What's more to happen in 2016?
2016 promises a lot. The year will start with a mega event – Start Up India, Stand Up India, that is held by the government of India and will be hosted by none other than our honorable Prime Minister Shri. Narendra Modi. Only a few select companies are invited to this event to be a part of it and boostmysale is one of them. Addressing about the event in 2015, Modi said that:
"A structure will be presented before you. This programme will be connected to the country's IITs, IIMs, central universities and NITs. Wherever there are youth, they will be linked through ‘live connectivity."
Talking about the riole of mobile further, there are several things were published ASSOCHAM in their study. They said that online shopping is acting as a game changer for ecommerce and it could contribute to as much as 70% of the total sales in the coming days.
How to Hack Ecommerce Growth in 2016?
There are a few things that should be done in order to ensure that your ecommerce business follows an impressive growth trajectory in 2016. So, here are some of the top factors that should be focused on in order to get the best results.
Omni channel ecommerce will be a prime sale booster in 2016. You will have to make the shopping process more robust and streamlined for as customer. A multiple presence is always a crucial way to boost sales. A customer should always be given the advantage of shopping or replacing things from any branch.
Content marketing is another essential aspect that should be focused on. With a vast scope for B2B ecommerce to flourish, sellers should not miss on the slightest of opportunities. Detailed content plays a very crucial role.
Proper inventory management is another crucial aspect that should be focused on. With a robust inventory management system, you will be able to cater smoothly to your customers and there will not be delayed deliveries or failed orders, thereby ensuring satisfied customers.
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