How to Ensure Ecommerce Growth in 2016?

Ecommerce in India will flourish in leaps and bounds this year as several studies reveal that. ASSOCHAM in one of their surveys revealed that India is most likely to touch the $38 billion mark this year, which is a whopping 67% rise from $23 billion in 2015. The growth has been quite stable since 2015 and researches have further stated that it is largely due to the increase in number of smartphones and better internet connectivity. Over the last year there has been a growth of 52% and that was attributed to many factors. Growth in the number of smartphone users was one prime factor.
What's more to happen in 2016?
2016 promises a lot. The year will start with a mega event – Start Up India, Stand Up India, that is held by the government of India and will be hosted by none other than our honorable Prime Minister Shri. Narendra Modi. Only a few select companies are invited to this event to be a part of it and boostmysale is one of them. Addressing about the event in 2015, Modi said that:
"A structure will be presented before you. This programme will be connected to the country's IITs, IIMs, central universities and NITs. Wherever there are youth, they will be linked through ‘live connectivity."
Talking about the riole of mobile further, there are several things were published ASSOCHAM in their study. They said that online shopping is acting as a game changer for ecommerce and it could contribute to as much as 70% of the total sales in the coming days.
How to Hack Ecommerce Growth in 2016?

There are a few things that should be done in order to ensure that your ecommerce business follows an impressive growth trajectory in 2016. So, here are some of the top factors that should be focused on in order to get the best results.
Omni channel ecommerce will be a prime sale booster in 2016. You will have to make the shopping process more robust and streamlined for as customer. A multiple presence is always a crucial way to boost sales. A customer should always be given the advantage of shopping or replacing things from any branch.
Content marketing is another essential aspect that should be focused on. With a vast scope for B2B ecommerce to flourish, sellers should not miss on the slightest of opportunities. Detailed content plays a very crucial role.
Proper inventory management is another crucial aspect that should be focused on. With a robust inventory management system, you will be able to cater smoothly to your customers and there will not be delayed deliveries or failed orders, thereby ensuring satisfied customers.

PPC Company Benefits Businesses in Local Marketing

Businesses focused on expanding could overlook the power of their local markets. Building a solid foundation within a business  community can lead to greater long-term business growth, as well as brand loyalty and trust from customers. An effective way to capitalize on the potential clientele right in your own backyard is to hire a pay-per-click (PPC) company with the knowledge and experience to drive your campaign with effective PPC ads. Besides being one of the fastest ways to generate more local leads, PPC advertisements can be an advantage to your digital marketing strategy for numerous reasons.
Localized Targeting
People unfamiliar with PPC often don't realize that they can create PPC ads that are visible only to others in your city. This is where the right PPC company comes to play. Their team can help businesses setup and distribute Geo-targeted ads that reach locals, whether they are city or state wide. You even have the option to target PPC ads by zip code. Regardless of the campaign size, effective PPC ads can result in much more targeted leads when your customer is organically searching for something you company offers.

Results You Can See
One of the greatest aspects of a PPC campaign is you can see if your ads are working effectively of not. Moreover, experienced individuals or PPC companies can even determine exactly what element of an ad is not performing as expected. With such straightforward results, it is easy to make any necessary edits, changes or additions to optimize an ad's performance.
Rule Page One of Search Results
The quickest way to get a business on page one of any search engine is with a pay-per-click campaign. If your SEO strategy has yet to result in any first-page ranking, a PPC company can create an ad that will appear on page one of a keyword query. Of course if your SEO strategy has provided the desired outcomes implementing PPC ads will result in a company occupying even more space on a results page – making it more likely potential customers will click on your brand.
Get Instant Results
While an SEO campaign can provide numerous benefits to a business, it takes quite a bit of investing time to acquire the results most businesses are after. Fortunately, a PPC ad can help deliver immediate reactions from customers because as soon as the campaign is made live by a PPC company, they are able to see and click on your ads. A PPC program is the ideal way to keep leads and revenue steady, while your organic advertising efforts continue to develop.

Are you a Small Business with Big Plans?

If you're looking to expand your sales and show the world what you have to offer, Calm Digital offer ecommerce website design solutions which will help you to promote your brand and make new sales further than ever before. If you've relied on word of mouth or perhaps people just passing by, but you feel you could do more to make yourself known, an ecommerce website is a great place to start to encourage more visitors and promote your products. If you already have website but it's no longer attracting people or looks a little outdated, then Calm Digital can create a fresh, clean design to help you relaunch your brand. Calm Digital understand that some businesses want to be involved with the design of their website from start to finish, so you are encouraged to input your ideas and explain exactly what you need your website to do before going ahead to the design and development phase. You need your website to work for you and you need something designed for your business, as a unique brand – after all, who knows your brand better than you!


Once your new website is developed and you're happy with the way it looks and its usability, you can start to think about promoting your new website through social media. Social media is a great way to promote a brand, it helps to make a seemingly anonymous figure behind the business become more relatable and trustworthy. One of the most well-known sayings in sales is ‘people buy from people', so if you create a more human feel to your brand through social media, you're likely to seem more approachable and friendly. If you're new to social media and you need some advice on creating engaging posts and campaigns, Calm Digital are a social media agency who can really help you to make a difference. Calm will help to discover where your target audience are online, what they engage with and offer you the support you need to gain more followers, likes, shares and mentions. Social media can be quite a tricky part of business

Calm Digital have worked with many local, national and international brands on all kinds of digital projects. No project is too big or too small for the web design and development team, so come and have a chat and see what they team can do for you.

What not to do in Paid Survey Jobs

Participating in a survey business is not a venture for anyone since you do not have to pay any dime to sign up a survey website because legit websites do not charge any fees. Survey business is all about giving you fine earnings yet to make the business a real smasher on a continued basis, it is essential that you are well aware of strictly what not to do to avoid the possible disappointment. It truly matters monumentally for one to be aware of the varied don'ts in the survey business since it will help you overcome the blunders you may commit inadvertently thus enabling you to make your survey business a real smasher before long.

The following are the three basic blunders that one must be aware of and avoid in paid surveys:

1. Avoid signing up a survey program if you cannot react timely
Time is a critical factor in virtually every business, so is the same for Survey Business. Unless you muster the courage or confidence to spend a few hours daily for the business, it is better not to sign it up. The reason being given that if you do not give a timely response, your reputation in the eyes of the company will start to dwindle and they will stop sending you survey invitations in the wake of this critical situations, you obviously lose the opportunity to make money.

2. Avoid signing up websites that ask for membership fees
In general, legit and reputable companies do not ask the potential participants to deposit membership fee. So if you encounter any survey websites that demand fee in order to get involved in the activity then do not consider them for signing up. Additionally, refrain from depositing any money to the websites that require survey details because if you research online, you will be able to find a host of websites that feature such bits of info free of cost. If you feel an urge to sign up the survey websites giving you free joining yet it is good to conduct a thorough research about them and understand if they are actually legit. If you observe that the company is a dandy one and the information they feature is worth the money then move forward to defray the payment.
3. Avoid Signing up Websites that Assure to Giving Far-fetched Returns
It is now an open secret that participating in a Survey Job give you perks typically less than $25 in general. By long odds, there are also a handful survey websites that can pay very hugely. Yet with that said, you cannot expect to make money within the range of $50-$70 per survey. Therefore, if you come to know about or turn up a survey website that assures you something more than what you guess then avoid signing up it.

Why B2B companies choose e-commerce ?

As online commerce grows, customer expectations are also changing. B2B companies are realizing that traditional ways of doing business are no longer sufficient to survive.

Today, B2B organizations have grown from just being online B2B portals and are viewing e-commerce as an engine for profitable operations. E-commerce in the B2C sector is roaring and is largely contributing to the country's GDP, so why not B2B? They are realizing that their success is largely dependent on incorporating modern e-commerce capabilities. When we say e-commerce, we mean rich and interactive displays, online merchandising, personalized content, guided search and much more. Using e-commerce capabilities has largely helped B2C companies reduce costs and drive growth.
Using e-commerce and its allied activities can essentially contribute in the success of B2B companies and can also help them survive in the evolving marketplace.
A survey revealed that e-commerce platforms for B2B have a relatively low cost but high return on investment.
The benefits of adopting modern e-commerce are plenty. By adopting an e-commerce platform, B2B companies will benefit in the following ways:
v Improved operational efficiency and lowered costs
v Strengthen relationships with existing customers and increase reach
v Grow business
v Deliver the right information and content to partners, distributors, suppliers, exporters, re sellers and customers
v Provide a familiar B2C like customer experience
B2B e-commerce helps in improving operational efficiency by automating previously used manual and labor intensive processes. It also provides customers self-service options. It also automates buyer registration, delivering online catalogs and displaying contract-based pricing. By offloading some tasks, sellers get the opportunity to use these resources in better places.
Also, there is no other platform than e-commerce to retain customers. Modern e-commerce platforms make it easier for B2B companies to do business with customers. This helps in improving their responsiveness, service and brand building.
Online B2B portals can integrate e-commerce and social media to directly influence customers and establish a brand preference. Such integration will help them reinforce their brand and increase influence with end users.
The top goal of B2B companies has shifted from reducing costs to making profits. B2B e-commerce bridges the gap between the desire to grow business and budget constraints.
Thus, B2B organizations should be quick to adopt modern e-commerce platforms. In this long-run this will benefit them as the economy continues to grow and improve over time. It will also help them gain responsiveness and reliability which is very essential in this sector.

As online commerce grows, customer expectations are also changing. B2B companies are realizing that traditional ways of doing business are no longer sufficient to survive.

Today, B2B organizations have grown from just being online B2B portals and are viewing e-commerce as an engine for profitable operations. E-commerce in the B2C sector is roaring and is largely contributing to the country's GDP, so why not B2B? They are realizing that their success is largely dependent on incorporating modern e-commerce capabilities. When we say e-commerce, we mean rich and interactive displays, online merchandising, personalized content, guided search and much more. Using e-commerce capabilities has largely helped B2C companies reduce costs and drive growth.
Using e-commerce and its allied activities can essentially contribute in the success of B2B companies and can also help them survive in the evolving marketplace.
A survey revealed that e-commerce platforms for B2B have a relatively low cost but high return on investment.
The benefits of adopting modern e-commerce are plenty. By adopting an e-commerce platform, B2B companies will benefit in the following ways:
1)Improved operational efficiency and lowered costs
2)Strengthen relationships with existing customers and increase reach
3) Grow business
4) Deliver the right information and content to partners, distributors, suppliers, exporters, resellers and customers
5) Provide a familiar B2C like customer experience
B2B e-commerce helps in improving operational efficiency by automating previously used manual and labour intensive processes. It also provides customers self-service options. It also automates buyer registration, delivering online catalogs and displaying contract-based pricing. By offloading some tasks, sellers get the opportunity to use these resources in better places.
Also, there is no other platform than e-commerce to retain customers. Modern e-commerce platforms make it easier for B2B companies to do business with customers. This helps in improving their responsiveness, service and brand building.
Online B2B portals can integrate e-commerce and social media to directly influence customers and establish a brand preference. Such integration will help them reinforce their brand and increase influence with end users.
The top goal of B2B companies has shifted from reducing costs to making profits. B2B e-commerce bridges the gap between the desire to grow business and budget constraints.
Thus, B2B organizations should be quick to adopt modern e-commerce platforms. In this long-run this will benefit them as the economy continues to grow and improve over time. It will also help them gain responsiveness and reliability which is very essential in this sector.

Office Workstation

Furnishings and layout are an integral stage of any project and plays an authoritative role in functioning of that respective space. This article focuses on office workstation, their application; design concepts and detailing. Office spaces must have an environment that should accommodate a large number of people working on their jobs for more than 8 hours a day. The office spaces require furniture for the person to work i.e. an office desk and chair. The most basic design requirement is that the desk must be big enough to lodge a PC/laptop and its accessories, top and/or storage space to keep all the paperwork, and the surrounding circulation space.
The context for office workstations required to be modular in nature which gives the unit flexibility of being versatile in use. They can be categorized into wall-based, dock-based, beam-based, storage-based and group-based. The basic design criteria behind is that the user must be physically comfortable and be able to sit and work for long hours. The spine of the user must be in comfort and the legs should be free to use the foot rest whenever exhaustion is felt. Therefore, functionality, design, aesthetics and adjustability factor are key features to any office workstations.
The office furniture involves various sorts of categories according to the user. Modular furniture designs offer many design solutions for the same. The following points would briefly describe about the above statement:
Workstation for Staff
The workstations here are of prominent importance and utilization. The requirement for an ideal workstation design and arrangement is to accommodate maximum users without compromising any other spatial needs. This can be worked by varied layouts and shapes. Modular furnishings here offer wide ranging products in multiple material and colour range.

Workstation for Single Person
In this scenario, the furniture is used by a single person in addition to extra seating used by the people who would come in for meeting with that person. This includes a desk with pc space, storage cabinets which are part of the unit.
The size and height of partition relate to users as well as architecture. The partition must be high enough to be able to provide required privacy as well as be efficiency in needed communication between 2 persons. These stations can be explained in the pattern of their design specifications listed as follows:
The I-Shaped Stations
This layout is a simple desk chair arrangement and can be placed in versatile places. Being one directional, they can be faced against a wall or another unit itself.
The Cross Stations
This layout comprises of 4 L-shaped units of desk and chair in a Greek/Roman cross formation. This unit further can be arranged into different geometrical layout like in linear, staggered, or random formations.
The Discussion Stations
These stations are specifically used where there is no need for separate workstations. The design offices involving fields like graphic designing, animation, architecture and other creative fields find a great use for these kinds of arrangement. This enhances the process of group activity and team involvement. The arrangement is usually a large/long table with more than 3 chairs/stools to sit around.