Why B2B companies choose e-commerce ?

As online commerce grows, customer expectations are also changing. B2B companies are realizing that traditional ways of doing business are no longer sufficient to survive.

Today, B2B organizations have grown from just being online B2B portals and are viewing e-commerce as an engine for profitable operations. E-commerce in the B2C sector is roaring and is largely contributing to the country's GDP, so why not B2B? They are realizing that their success is largely dependent on incorporating modern e-commerce capabilities. When we say e-commerce, we mean rich and interactive displays, online merchandising, personalized content, guided search and much more. Using e-commerce capabilities has largely helped B2C companies reduce costs and drive growth.
Using e-commerce and its allied activities can essentially contribute in the success of B2B companies and can also help them survive in the evolving marketplace.
A survey revealed that e-commerce platforms for B2B have a relatively low cost but high return on investment.
The benefits of adopting modern e-commerce are plenty. By adopting an e-commerce platform, B2B companies will benefit in the following ways:
v Improved operational efficiency and lowered costs
v Strengthen relationships with existing customers and increase reach
v Grow business
v Deliver the right information and content to partners, distributors, suppliers, exporters, re sellers and customers
v Provide a familiar B2C like customer experience
B2B e-commerce helps in improving operational efficiency by automating previously used manual and labor intensive processes. It also provides customers self-service options. It also automates buyer registration, delivering online catalogs and displaying contract-based pricing. By offloading some tasks, sellers get the opportunity to use these resources in better places.
Also, there is no other platform than e-commerce to retain customers. Modern e-commerce platforms make it easier for B2B companies to do business with customers. This helps in improving their responsiveness, service and brand building.
Online B2B portals can integrate e-commerce and social media to directly influence customers and establish a brand preference. Such integration will help them reinforce their brand and increase influence with end users.
The top goal of B2B companies has shifted from reducing costs to making profits. B2B e-commerce bridges the gap between the desire to grow business and budget constraints.
Thus, B2B organizations should be quick to adopt modern e-commerce platforms. In this long-run this will benefit them as the economy continues to grow and improve over time. It will also help them gain responsiveness and reliability which is very essential in this sector.

As online commerce grows, customer expectations are also changing. B2B companies are realizing that traditional ways of doing business are no longer sufficient to survive.

Today, B2B organizations have grown from just being online B2B portals and are viewing e-commerce as an engine for profitable operations. E-commerce in the B2C sector is roaring and is largely contributing to the country's GDP, so why not B2B? They are realizing that their success is largely dependent on incorporating modern e-commerce capabilities. When we say e-commerce, we mean rich and interactive displays, online merchandising, personalized content, guided search and much more. Using e-commerce capabilities has largely helped B2C companies reduce costs and drive growth.
Using e-commerce and its allied activities can essentially contribute in the success of B2B companies and can also help them survive in the evolving marketplace.
A survey revealed that e-commerce platforms for B2B have a relatively low cost but high return on investment.
The benefits of adopting modern e-commerce are plenty. By adopting an e-commerce platform, B2B companies will benefit in the following ways:
1)Improved operational efficiency and lowered costs
2)Strengthen relationships with existing customers and increase reach
3) Grow business
4) Deliver the right information and content to partners, distributors, suppliers, exporters, resellers and customers
5) Provide a familiar B2C like customer experience
B2B e-commerce helps in improving operational efficiency by automating previously used manual and labour intensive processes. It also provides customers self-service options. It also automates buyer registration, delivering online catalogs and displaying contract-based pricing. By offloading some tasks, sellers get the opportunity to use these resources in better places.
Also, there is no other platform than e-commerce to retain customers. Modern e-commerce platforms make it easier for B2B companies to do business with customers. This helps in improving their responsiveness, service and brand building.
Online B2B portals can integrate e-commerce and social media to directly influence customers and establish a brand preference. Such integration will help them reinforce their brand and increase influence with end users.
The top goal of B2B companies has shifted from reducing costs to making profits. B2B e-commerce bridges the gap between the desire to grow business and budget constraints.
Thus, B2B organizations should be quick to adopt modern e-commerce platforms. In this long-run this will benefit them as the economy continues to grow and improve over time. It will also help them gain responsiveness and reliability which is very essential in this sector.